Charles Nicholls- founder and Chief Strategy Officer at SeeWhy
On average 7 out of every 10 visitors that place items in their shopping cart do not complete the transaction, making shopping cart abandonment a persistent problem for all ecommerce sites. This presentation draws on new primary research and analysis of more than 250,000 abandoned carts and 600,000 visitors to understand why. Why do visitors abandon shopping carts? What are their motivations? What can we learn by segmenting abandoners based on behavior? How can email remarketing work to recover abandoned shopping carts? This research gives fascinating new insight into online buyer motivations, and suggests practical techniques that can be applied to prevent abandonment and recover abandoned shopping carts.
Using email examples extensively, this presentation examines what it takes to design and optimize triggered email campaigns for Magento, and the hard data which shows what works, and what doesn’t.
Charles Nicholls is a leading industry expert on shopping cart abandonment and email remarketing, and Chair of the Conversion Academy. He has authored two books: ‘Lessons Learned From The Top 10 Converting Websites’ and ‘In Search of Insight.’ He is a blogger, commentator and regular contributor to ecommerce and analytics publications including Practical eCommerce, CustomerThink and BusinessWeek. He is also founder and Chief Strategy Officer at website conversion company SeeWhy.
You can read more of Charles Nicholls research and writing here: http://www.seewhy.com/conversion-academy.htm